• 79% of all leads generated at a trade show aren’t followed up.

• Only 3% of our mail is personal…how do you feel when you walk out to the mail box and see a personal card addressed to you? Your clients/prospects are no different.

• Average company loses 50% of its customers every 5 years…Cost of replacing them can be 6-7 times more expensive.

• 5% increase in customer loyalty will yield 20%-80% to our bottom line profit…Much wiser to spend money on customer retention than acquisition.

• For every month that we don’t contact or communicate with our client, we lose 10% of our influence.

• 82% of all homeowners can’t tell you the name of their Realtor if they bought their home more than two years ago.

• Just saying thank you to our clients…particularly new clients even with only a phone call to do nothing more than saying thank you…(do not try to sell on this call) it will increase your business by 17%.

• 95% of our customers will purchase from a competitor even if you provide a great service on an impulse.

Why Customers Leave  

(from thecoolbuzz.com)         

Testimonial for Card Sending from Tom Hopkins
 

Developing the Thank You Note Habit
By Tom Hopkins (www.tomhopkins.com)

     I learned the value and power of thank you notes early in life. When I was
a young child; my parents occasionally went out with friends for dinner.
Invariably, when my parents returned from an evening out, I saw my mother sit down at her little desk in the hallway as soon as she got home and begin to write. One night I asked her what she was doing. Her answer came straight out of Emily Post: "We had such a wonderful time with our dear friends this evening that I want to jot them a note to thank them for their friendship and the wonderful dinner." My mother's simple act of gratitude, expressed to people who already knew that she and my father appreciated and enjoyed their friendship, helped to keep my parents' friendships strong for their entire lifetimes.

     Because I understood that building relationships is what selling is all about, I began early in my career to send thank you notes to people. I set a goal to send ten thank you notes every day. That goal meant that I had to meet and get the names of at least ten people everyday. I sent thank you notes to people I met briefly, people I showed properties to, people I talked with on the telephone, and people I actually helped to own new homes. I became a thank you note fool. And guess what happened? By the end of my third year in sales, my business was 98% referrals! The people I had expressed gratitude to were happy to send me new clients as a reward for making them feel appreciated and important.

“As you know I built my real estate business to a 98% referral business by using thank-you notes. Your greeting cards are fabulous and I highly recommend them to anyone who wants to build their business and enjoy a greater degree of success.”

-Tom Hopkins