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Need More Referrals? Don't We All...?
Most of us sales people and business owners
are not maximizing our marketing efforts
Over the years the average business spends hundreds of thousands of dollars in marketing, sales efforts, and advertising to build a large client base. Learning how to get more out of what you've got is a valuable endeavor that is worth the effort it takes to create a system! Most business owners focus 90% of their efforts on outside marketing activity while at the same time allow a gold mine of opportunity slip right out from under their feet. Noted best selling author and marketing guru, Dan Kennedy makes the blunt and rather insulting statement, that "If you can't or won't invest about $25.00 to $30.00 a year per customer you're a financial nitwit!" But the point is, our best source of potential sales are our existing happy customers, along with their friends and business associates.
The World's Largest Referral Organization
Have you thought about how you can
use greeting cards and gifts to get referrals and build loyalty? When
someone in your network provides you with great service, take a picture of them
and include the photo in a card to thank them for their great service. Then send
it to others in your network who know them, providing a strong testimonial. This
will promote their business and will keep your name in front of them, too!
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